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• RFU & Masterlease Approved

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RFU & Masterlease Approved

Masterlease, the fleet management company which manages more than 60,000 vehicles in the UK, has become the official leasing supply partner to the RFU. The new deal converts an existing relationship with the Community Department of the Rugby Football Union (RFU), the National Governing body for Rugby Union in England, into a sole supplier agreement.

The new four-year agreement means Masterlease is the exclusive leasing partner for business vehicles and ancillary services to the RFU at head office and at a community rugby level.  Masterlease has long advocated the sole supplier concept because of its ability to deliver greater customer benefits versus those clients having to manage multiple supply relationships.

In winning the deal, Masterlease conducted feasibility studies and whole-life cost reviews for the RFU and was able to demonstrate that this exclusive partnership would save the business money and improve the options for drivers in terms of vehicle desirability and benefit-in-kind tax position.

As part of the deal, Masterlease becomes an official box holder at Twickenham and is able to entertain its customers at all England home games.

Clive Forsythe, Masterlease’s sales and marketing director, said: “Building close ties with customers really gives us a chance to get under the skin of business issues and devise options and solutions that deliver quantifiable benefits. Working with the RFU at HR, procurement and fleet levels meant all the right people were making the right decisions with the right information to hand. Winning the business was a satisfying conclusion to a process that had been cerebral and engaging.”

 “Supporting such a great sport, being part of the Twickenham experience and being able to share the joy of it with other customers is the icing on the cake,” he added.

Commenting, Paul Vaughan, Business Operations Director, RFU said: “The RFU undertook a robust review of all its car leasing options and at the end of the process selected Masterlease because it made real commercial sense to do so. The fact that we have reduced our fleet costs, made the fleet easier to manage and improved the position of our drivers means that all stakeholders are happy.”

Ends

About RFU       
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team.