‘GREEN’ FINGERS

Volunteers from the local business community joined forces with children from the Youth Inclusion Project (YIP) to brighten up Kingstanding in an environmental community project.
May 2008


Employees from Solihull based Masterlease, Eversheds law firm and National Grid Metering took part in the largest National Cares Action Day on Friday to raise awareness of climate change in the local community.

The children and the three teams of volunteers kick started the ‘eco’ task from their base at Kingstanding’s Conker Island.  The environmental work included creating colourful hanging baskets and pots for elderly locals, handing out free energy saving light bulbs to local residents, and litter-picking to tidy up the neighbourhood.  The business volunteers also worked with the children to teach them about sustainability and the environment.

Commenting on the project, Robert Kingdom, head of marketing at leading fleet management firm Masterlease, said:  “It is great to see businesses from Birmingham make a positive impact on the local community. 

“At Masterlease we encourage staff to participate in initiatives that raise awareness of social responsibility and ways to be more environmentally friendly.  For us, the National Cares Action Day was a perfect opportunity to take part in a fun, interactive project that engaged with people of all ages and promoted an environmental message.”

Over 4,000 business volunteers in 17 towns and cities across the UK took part in the National Cares Action Day, an initiative of Business in the Community, to help hundreds of schools and community organisations in some of the country’s most deprived areas. 

One of the business volunteers, Gerry Sheedy, senior associate at Eversheds said of the day:  “We had an enthusiastic team of helpers who did a fantastic job working together to make a positive change and brighten up Kingstanding.  It was great to see everyone getting so involved.”

Marie Aprile, contracts officer at the National Grid Metering, added: “We all played an active part in the day, the children really enjoyed themselves and the activities helped make it a fun way to learn about our individual responsibility to the environment.”


Ends